Miss Management Presents:

Morgan Abdallah - Opendate.io's New Director of Marketing

With Special Skills:

Content Strategy

Market Research & Insights

Stakeholder Collaboration

Strategic Planning & Execution

Demand Generation & Lead Nurturing

Budget Management & Performance Tracking

Morgan Abdallah

morgan.abdallah@gmail.com | (585) 415-4120 | Rochester, NY |

https://linkedin.com/in/morganabdallah

SUMMARY

Dynamic marketing professional with 14 years of experience, including as Director

of Marketing, seeking a Director of Marketing role. Expertise in marketing strategy,

content strategy, and stakeholder collaboration, with a proven track record in

performance tracking and driving revenue growth. Skilled in CRM, marketing automation,

and multi-channel campaign execution to enhance brand visibility and customer

engagement.

WORK EXPERIENCE

Miss Management Rochester, NY

Founder & CEO 2024 - Present

• Developing an all-in-one platform that enhances artist management through band

member communication features, music release planning, financial management, and

analytics tools for efficient tour scheduling and financial tracking.

• Offers comprehensive digital services including website design, e-commerce solutions,

branding, and digital marketing to improve online presence, fan engagement, and

revenue for bands, venues, and record labels.

• Provides in-studio and live production services, encompassing sound engineering,

lighting, and event management, to ensure superior quality performances and

recordings.

Token Rochester, NY

Director of Marketing 2020 - 2023

• Led go-to-market strategy, transitioning Token to a subscription-based model and

aiding in securing $13M in investor funding.

• Led demand generation through multi-channel marketing campaigns, enhancing

revenue growth and customer engagement.

• Managed CRM and marketing automation platforms, ensuring data integrity and

streamlined sales/marketing alignment.

• Created KPIs and dashboards to track marketing performance and provide actionable

insights for leadership.

Site Hub Rochester, NY

Digital Marketing Manager 2017 - 2018

• Developed and executed multi-channel marketing campaigns, enhancing brand

awareness and lead generation through SEO, PPC, email, content, and social media.

• Implemented and managed CRM and marketing automation workflows, optimizing

lead nurturing and customer acquisition strategies.

• Analyzed customer behavior, market trends, and competitor insights to refine

campaign execution, improving conversion funnels and maximizing ROI.

Hoselton Auto Mall Rochester, NY

Digital Marketing Manager 2016 - 2017

• Executed digital marketing strategies, including SEO, PPC, and email campaigns,

enhancing lead generation and customer acquisition.

• Redesigned websites to improve user experience and lead conversion rates.

• Optimized advertising budgets, achieving improved ROI and reduced cost per lead.

PHU Concepts Rochester, NY

Marketing 2016 - 2016

• Developed digital marketing campaigns, boosting brand awareness through SEO,

content marketing, and paid media.

• Collaborated on high-converting websites and marketing materials.

• Analyzed campaign performance to enhance lead nurturing and conversion tracking.

Tampa Upcycle / The Upcycle Trading Co. Tampa, FL

Owner 2011 - 2015

• Executed grassroots marketing strategies, increasing foot traffic and sales.

• Managed e-commerce and in-store operations to optimize customer experience.

• Secured press coverage and cross-promotional opportunities through partnerships.

Business Local Listings Tampa, FL

Marketing 2010 - 2015

• Led digital marketing efforts, specializing in SEO and paid advertising for increased lead

generation.

• Automated lead tracking and email campaigns to improve client engagement.

• Refined sales processes to enhance marketing and sales alignment.

EDUCATION

International Academy of Design

Bachelor's Degree, Marketing & Design

Monroe & Genesee Community Colleges

Associate's Degree, Business & Marketing

SKILLS

CRM & Marketing Automation • Digital Marketing • Strategic Planning • Budget

Management • Data Analysis • Market Research • Brand Development • Sales Operations •

Customer Success & Retention • Project Management • SEO • SEM • PPC • Strategic Thinking

• Leadership • Communication • Analytical Skills • Cultural Sensitivity